
At long last, I can share the news. The team behind Portfolio is launching a brand-new popular science imprint: Current.
See the whole press release below, and please do share with anyone who might be interested. If you like what Portfolio does with business books, you’re going to love what Current does with science.
In publishing, we often say that customers don’t pay any attention to imprints—maybe that’s true, maybe not. But authors, agents, and booksellers do. Portfolio’s sterling reputation makes my life as an editor much easier. The next challenge is to build Current to the point that it’s as synonymous with excellent publishing in its category as Portfolio is in business.
Naturally, Current will eventually have its own Web presence. In the meantime, we’ll share any Current-related news here on the Portfolio blog.
(Photo courtesy of Goddard Photo and Video blog.)
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publishing,
science