Should you cut corners when the economy is in the doldrums?

by Laura Clark on February 2, 2010 · 2 comments

The newest episode of Penguin’s business book podcast, The Business Beat, is now live on the Penguin website. Click here to listen: www.penguin.com/businessbeat. This podcast is also available for free on itunes.

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With the economy stuck in the doldrums, unemployment rates hovering around ten percent, and retailers reporting dismal sales numbers, everyone is feeling the need to cut corners.

But, as the guests on this month’s Business Beat podcast convincingly argue, in hard times it can actually pay to remain generous.

In February’s Episode, you’ll hear from:

  • Portfolio publisher Adrian Zackheim on the generous bookselling approaches of bestselling authors like Seth Godin
  • Podcast hosts Courtney Young  and I interview Bob Burg, co-author of The Go-Giver and Go-Givers Sell More
  • 100 Best Business Books of All Time co-author and 800-CEO-READ President Jack Covert describes one of his favorite business books Discovering the Soul of Service
  • Harvey Mackay, author of Use Your Head to Get Your Foot in the Door, reveals how generosity could get you a new job..

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Portfolio’s current and upcoming books (February edition)

by Nick Owen on February 2, 2010 · 0 comments

Here’s a rundown of the new hardcover titles Portfolio is publishing between now and the end of May. If you’re a media person interested in a review copy or author interview, please e-mail me at nick.owen@us.penguingroup.com

-– Linchpin

Linchpin:
Are You Indispensable?
By Seth Godin
Visit Seth’s Blog
On sale 1/26

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Use Your Head to Get Your Foot in the DoorUse Your Head to Get Your Foot in the Door:
Job Search Secrets No One Else Will Tell You
By Harvey Mackay
www.harveymackay.com
On sale 2/18

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Go-Givers Sell MoreGo-Givers Sell More
By Bob Burg and John David Mann
www.GoGiversSellMore.com
On sale 2/18

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Our financial system: “driving off a cliff”

Even during the worst days of the credit crisis, I have tried to remain optimistic about the state of our economy. Granted, my limited knowledge of the inner workings of the financial system has helped me stay calm in the face of a gathering storm, but I’ve still chosen to keep my eye on the [...]

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Gordon (and his huge cell phone) are back!

Looks like we have a new contender for the next Portfolio movie night (sorry, LEAP YEAR).  The trailer for WALL STREET 2 was just released.
Michael Douglas returns as a disgraced Gordon Gekko who partners up with a young trader. The film (due out in April) has the tag line “Money Never Sleeps.” Here’s [...]

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Yelping for Joy, or Extreme Disappointment

In this month’s issue of Inc. there is a fabulous article that not only details the controversal rise of Yelp.com, but also covers how business owners feel about the site.  “A bad Yelp review can damage more than an entrepreneur’s ego,” Inc. points out. One business said ” anybody can ruin your business” while another told Inc. reading reviews [...]

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The 2009 800-CEO-READ Business Book Awards

Last night, 800-CEO-READ held their annual Business Book Awards at The Shoreham Hotel in New York City. We were honored that several Portfolio books from 2009 were nominated and that MAESTRO and ESCAPE FROM CUBICLE NATION were named category winners.
A bunch of us from Portfolio were there to celebrate with our authors Roger Nierenberg, [...]

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