Just kidding. Keep buying lots and lots of our books. You’d think that encouraging your customers to buy your product is one of those business strategies that never goes out of fashion. Not so for Xerox:
For decades, Xerox and others built their businesses by pushing companies to buy more office machines and supplying pricey ink and toner. But increasingly these vendors are now advising big customers to reduce their number of machines and find ways to cut printing costs.
Don’t worry: The economy isn’t driving executives to fits of spontaneous altruism. It looks like the printing companies are trying to encourage their customers to let them manage their entire printing system, providing all supplies and equipment for a regular fee. It’s an opportunity for Xerox to clear out their competitors’ printers and monopolize the company’s total ink and paper consumption, and the payoff to the client is a savings of up to 30% thanks to increased efficiency.
Anyone interested in Portfolio taking over all your reading responsibilities? Maybe a book-of-the-month club? We’ll send you a great business book every 30 days and in return you don’t have to waste time in a bookstore or reading reviews.
Just an idea.
Wall Street Journal: Xerox Tries to Go Beyond Copiers
(Photo courtesy of photofarmer.)
No comments yet.