Here at Portfolio, I’m frequently asked for tips from authors on how to get published, and then for tips on how to market and publicize their books once they succeed. I don’t think anyone has all the answers, but there are certainly best practices to follow, even in today’s fragmented marketplace. I’m always happy to answer questions from would-be authors, but there’s only one of me and a lot of would-be authors out there, so it’s a relief that some other pros are coming to the rescue.
Janet Goldstein, long-time publishing pro and coauthor of It’s Not About the Coffee, and her colleague, Suzanne Falter-Barns, a social media expert, have created a program to introduce people to the new realities of publishing and book marketing. It’s worth a look:

Thanks so much. And I’m happy to answer any questions your readers might have about publishing pathways and the Publishing Reset Program.
As Howard Behar (and I) say, there’s nothing like goals to put dreams into action. And, passion, persistence, and patience are key ingredients to success.