The newest episode of Penguin’s business book podcast, The Business Beat, is now live on the Penguin website. Click here to listen: www.penguin.com/businessbeat. This podcast is also available for free on itunes.
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With the economy stuck in the doldrums, unemployment rates hovering around ten percent, and retailers reporting dismal sales numbers, everyone is feeling the need to cut corners.
But, as the guests on this month’s Business Beat podcast convincingly argue, in hard times it can actually pay to remain generous.
In February’s Episode, you’ll hear from:
- Portfolio publisher Adrian Zackheim on the generous bookselling approaches of bestselling authors like Seth Godin
- Podcast hosts Courtney Young and I interview Bob Burg, co-author of The Go-Giver and Go-Givers Sell More
- 100 Best Business Books of All Time co-author and 800-CEO-READ President Jack Covert describes one of his favorite business books Discovering the Soul of Service
- Harvey Mackay, author of Use Your Head to Get Your Foot in the Door, reveals how generosity could get you a new job..
People like Bob Burg and Keith Ferrazzi really understand how generosity leads to much healthier relationships, and thus, opportunities. It’s always much better to give first than ask for anything. When you do that, people are more inclined to help you.