http://www.portfolioimprint.com/2010/03/current-penguins-new-popular-science-imprint/ Business, business books, and the business of books. Thu, 08 Sep 2011 09:25:48 +0000 hourly 1 http://wordpress.org/?v= http://www.portfolioimprint.com/2010/03/current-penguins-new-popular-science-imprint/comment-page-1/#comment-1969 Friday Links « 800 CEO Read Fri, 12 Mar 2010 23:33:04 +0000 http://www.portfolioimprint.com/?p=2887#comment-1969 [...] Portfolio, publisher of The 100 Best Business Books of All Time, announced the formation of a new imprint this week. It will be called Current, and will focus on popular science titles. And, if does half [...] [...] Portfolio, publisher of The 100 Best Business Books of All Time, announced the formation of a new imprint this week. It will be called Current, and will focus on popular science titles. And, if does half [...]

]]> http://www.portfolioimprint.com/2010/03/current-penguins-new-popular-science-imprint/comment-page-1/#comment-1965 David Moldawer Thu, 11 Mar 2010 14:10:30 +0000 http://www.portfolioimprint.com/?p=2887#comment-1965 Des--to be clear, Current will be publishing mainstream popular science for a general audience. Definitely room in the market for niche intellectual works and the philosophical implications of science from people other than distinguished experts, but not for us at this point. Des–to be clear, Current will be publishing mainstream popular science for a general audience. Definitely room in the market for niche intellectual works and the philosophical implications of science from people other than distinguished experts, but not for us at this point.

]]> http://www.portfolioimprint.com/2010/03/current-penguins-new-popular-science-imprint/comment-page-1/#comment-1964 Des Greene Thu, 11 Mar 2010 02:57:21 +0000 http://www.portfolioimprint.com/?p=2887#comment-1964 It is good that Penguin has decided that niche intellectual works have a due place on bookshelves. However I hope that the list of writers are not all 'distinguished' experts in their fields. Better writers on science and its epistemological and ontological implications tend to come from the more broadly based polymath than the dedicated sometimes myopic 'expert'. I have years working in the areas of quantum theory, cosmology and the attendant philosophical implications - years that would have been impossible had I been a dedicated quantum theorist or some other. I have produced work that is not mainstream (www.smashwords.com/profile/view/desgreene) but is what I fell the penguin new imprint is aiming at. Good luck to it. It is good that Penguin has decided that niche intellectual works have a due place on bookshelves.
However I hope that the list of writers are not all ‘distinguished’ experts in their fields. Better writers on science and its epistemological and ontological implications tend to come from the more broadly based polymath than the dedicated sometimes myopic ‘expert’.
I have years working in the areas of quantum theory, cosmology and the attendant philosophical implications – years that would have been impossible had I been a dedicated quantum theorist or some other.
I have produced work that is not mainstream (www.smashwords.com/profile/view/desgreene) but is what I fell the penguin new imprint is aiming at. Good luck to it.

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