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Adrian Zackheim

I LOVE YOU MORE THAN MY DOG One of Inc.’s Best Books of 2009

We are particularly excited to find one of our best books of 2009 selected for Inc. magazine’s year-end round up. 
I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, by Jeanne Bliss, is one of the most original statements ever written on the subject [...]

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Galassi on e-books

Thank God for Jon Galassi! In his recent Times op-ed piece, one of America’s most distinguished publishers has said—clearly and persuasively—what many book professionals have been saying privately since the first iteration of the first e-book, decades ago.
The business of publishing is not about the loaning of money or the distribution of books to [...]

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What to do when reviewers disagree?

We’ve been bracing ourselves for controversy to break out with the publication of The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies, in which an investment banker and a business school professor provide a searching and authoritative deconstruction of how and why media companies tend to underperform the market.
While the [...]

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Competitiveness

As a business publisher, I’m usually busy celebrating the factors that enhance America’s competitiveness on the world stage, and the evidence that our ability to compete is second to none.  So this week hasn’t been a very good one for me.  First, I read about the rather bleak conclusion of the Cash for Clunkers program [New York [...]

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A Return to Newspaper Paywalls?

What to make of Rupert Murdoch’s latest change of heart?
I was relieved to read David Carr’s article in the New York Times about Rupert Murdoch’s reversal on free web content. Mr. Carr wonders if Murdoch has the heart to lead yet another media revolution.
In reality, Murdoch probably can’t afford not to, and neither [...]

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The Power of Handselling

We’re encouraged by Motoko Rich’s article in today’s Times about a program at Target stores which successfully handsells novels by relatively unknown authors to hundreds of thousands of Target customers.
Target’s customer relationships are exceptional: They know what their shoppers like, and the reward is strong sales delivered out of a highly selective book section. [...]

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