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Brooke Carey

How to design a book cover

At Portfolio, one of the hardest things we do is package our books. We spend hours…long, agonizing hours…coming up with the perfect title, subtitle, and cover image that we (and the author) think perfectly convey the message we want to send. In most cases, the hard work has a huge payoff, but even though our [...]

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Good news for business students

The New York Times reported this morning that the job outlook for this year’s B-school grads is looking up. Although jobs are still scare and competition for those that remain is fierce, banks have become more optimistic about the market turnaround and have started to approve more new hires and are spending more time recruiting [...]

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Disney’s comeback story

Somewhere in existence–probably hidden in the bowels of my parents’ closets–is a video tape of five-year-old me singing the soundtrack–or what I knew of it–to The Little Mermaid. This movie, along with its successors Beauty and the Beast, Aladdin, and The Lion King, were huge parts of my childhood, and like many others of my [...]

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Our financial system: “driving off a cliff”

Even during the worst days of the credit crisis, I have tried to remain optimistic about the state of our economy. Granted, my limited knowledge of the inner workings of the financial system has helped me stay calm in the face of a gathering storm, but I’ve still chosen to keep my eye on the [...]

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Madoff Goes Primetime

Last year, the Bernie Madoff scandal provided a great source of drama for authors and journalists as they scrambled to uncover and report the story of the world’s largest Ponzi scheme.
Now, primetime TV is taking advantage of the action. The FX drama Damages, which features Glenn Close as no-nonsense litigator Patty Hewes, will fictionalize the [...]

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Tony Hsieh on company culture

Yesterday, the New York Times ran a Q&A with Zappos CEO Tony Hsieh about his vision for the company’s culture. In it, he describes some of the unusual yet seemingly effective programs and tools he’s implemented–including a free lunch for employees that allows them to mingle, an official “culture book” that outlines the company’s core [...]

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