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Viva la Publishing! But how?

In recent months, several large publishing houses (as well as a number of smaller ones) have succumbed to the pressure of the recession. Major layoffs and reorganizations have taken place at Random House and Harper Collins, and several other companies have had to cut back and tighten their purse strings. All of a sudden, the glamorous world of publishing is facing a major wake-up call, and million-dollar advances and swanky book parties are starting to seem, at best excessive, at worst, deadly.

Which raises the question: should publishers rethink the way they do business or just keep on keeping on (though, perhaps, a little more cautiously) until the recession ends?

If we do need to change our business model, how do we do it? In Wednesday’s edition of The New York Times, Motoko Rich profiled the small independent publisher, Europa Editions, which has managed to turn a respectable profit by publishing English-language editions of acclaimed European books that they acquire for small advances.

Would it be possible for a larger publisher with a more diversified list to adopt this sort of business model and still remain competitive? Well, maybe or maybe not. After all, publishing is still a business, and the primary goal of any business is to turn a profit. And, no matter how much you spend on a book or how great the book is, ultimately, every deal is a gamble. But, maybe it’s at least worth considering a return to the romantic idea of bookmaking—where writers write because they have something to say, not because they want to be a multi-millionaire—and publishers earn respect because they produce great books, not because they represent celebrities.

Europa Editions Finds Success Translating Literary Novels by Motoko Rich

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It’s a Twitterfull World

love-twitter

If you’re like me, then you’ve probably been hearing about Twitter for a while now. If you’re a lot like me, then you probably wondered vaguely about what it was but never actually took the chance to find out (probably because you were too busy updating your Facebook status.) But, whether you are or aren’t like me, if you’ve been paying any attention whatsoever, you’ve probably noticed that, recently, the buzz about Twitter has grown to a dull roar.

We at Portfolio started using Twitter a few months ago after our very own David Moldawer (also our resident tech guru) signed up a book (due out this September) about the site by social media expert Shel Israel. At first we were skeptical (“Wait, how the heck does this work?” and “Why are all of these random strangers following me?” were common exclamations during the initial trial period). Since then, however, we’ve cottoned on and some of us have embraced it wholeheartedly. I even find myself wishing I had an iPhone so I could tweet (i.e. post) remotely.

The media have also shown a burgeoning interest in the site in recent weeks. The current issue of New York magazine features a piece about the creators of Twitter, and David Pogue, the New York Times personal technology columnist and self-described newly converted Twitterer, wrote a combination of a defense and a how-to piece that, as of the time of this posting, was the most e-mailed article in the tech section of NYTimes.com.

So, Facebook is out. Twitter is in. The sooner you realize that, the sooner you can join the conversation.

If you’re already tweeting (or if you’ve just decided you’re going to start), feel free to check out the updates from some Portfolio staffers while you’re at it. (The secret’s out. We tweet at work!)

New York Times: Twitter? It’s What You Make It

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Time magazine on publishing

booksLev Grossman predicts the future of publishing in a recent article in Time.  Though he concedes that, given the current economic climate, publishing will face some serious challenges in the year (or, more likely, years) ahead, he maintains that “publishing isn’t dying. But it is evolving, and so radically that we may hardly recognize it when it’s done.”

Grossman postulates that the move from paper to digital books and the rise of self-publishing will make it easier for authors to get noticed without going through the traditional process of finding an agent to sell their book to a commercial publishing house. He also criticizes the current (and what he would call archaic) business model that modern publishing still follows, and explains that the increasingly volatile economy will make these methods even riskier than usual.

Grossman’s analysis is not all doom and gloom—though some of his assertions will certainly leave publishers more than a little wary. It’s a testament to way things are and a call to publishers, authors, and readers to adapt because change is coming, whether or not they’re ready for it.

Time: Books Unbound

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Clifford Nass in NY Mag

clifford_nassNewly acquired Portfolio author, Clifford Nass, earned a mention in the current issue of New York magazine.

Nass, a professor of communications and technology at Stanford, specializes in studying how humans interact with technology. He’s been tapped by several leading car manufacturers, including BMW, to help them design more user-friendly features, such as GPS and auto-correction systems, that won’t “offend” drivers.

One of his studies showed that German men won’t take direction from a GPS system with a female voice, even when reminded that the voice belongs to a computer, not a woman. Ah, machismo. Getting men lost since time immemorial.

Nass is currently working on a book for Portfolio that examines how the way we interact with technology can teach us a great deal about how we interact with each other.

New York magazine: New Inferences

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An ounce of prevention is worth $50 billion

Bernard MadoffBernard Madoff may go down as the greatest swindler in the history of swindling. And while many people were shocked and appalled to find out that this once-revered legend in the investment world (they called him “Uncle Bernie” for Pete’s sake!), stole $50 billion from his clients over decades of shady dealings, Erin Arvedlund saw it coming years ago.

In 2001, when Arvedlund was a reporter for Barron’s, she wrote an article that brought to light many suspicions that some of the more cautious investors had harbored for years. How could Madoff guarantee such a high return no matter what the market did? Why did he use a small, suburban New York accountant instead of one of the big four firms? Why wasn’t the SEC looking into this guy?

Unfortunately, no one really started talking about that article until now, and of course people are wondering why no one listened to Arvedlund eight years ago. But hindsight is 20/20, and I guess it’s a hard lesson learned. And, without a doubt, it was a harder lesson for some than others.

After the article, Arvedlund left journalism to work in hedge funds, but in the wake of the current recession, she was laid off at the end of 2008. Luckily for her (and for us, for that matter), Portfolio found her after she appeared on NPR to discuss the Madoff case and has signed her up to do a book about the scandal. At least someone is benefiting from the mess Madoff made. We like to call that “karma.”

Barron’s, “What We Wrote About Madoff” by Erin Arvedlund

Erin Arvedlund on NPR

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