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What if unemployment isn’t the problem?

Forthcoming Portfolio author Douglas Rushkoff sheds new light on America’s unemployment woes in a thought-provoking piece for CNN.com:

The Industrial Age was largely about making those jobs as menial and unskilled as possible. Technologies such as the assembly line were less important for making production faster than for making it cheaper, and laborers more replaceable. Now that we’re in the digital age, we’re using technology the same way: to increase efficiency, lay off more people, and increase corporate profits.

While this is certainly bad for workers and unions, I have to wonder just how truly bad is it for people. Isn’t this what all this technology was for in the first place? The question we have to begin to ask ourselves is not how do we employ all the people who are rendered obsolete by technology, but how can we organize a society around something other than employment? Might the spirit of enterprise we currently associate with “career” be shifted to something entirely more collaborative, purposeful, and even meaningful?

It’s a worthwhile question, and not just one for consideration in freshman Marxism seminars.

[CNN.com]

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How TerraCycle Turns Waste into Fun

We always like to hear what our friends over at TerraCycle are up to. The company is constantly coming up with profitable uses for waste—it’s what they’re all about. CEO Tom Szaky (author of Revolution in a Bottle) has a fun blog post up on The New York Times’ You’re the Boss blog on how to convert wasted time into valuable culture-building opportunities. He makes a powerful case for the necessity of standard-issue office Nerf guns.

[NY Times]

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An Illustrated Interview with Eduardo Porter

The animated editorial is my new favorite thing. I wonder if I could get Steve Brodner to illustrate my life, or at least just give me my own vampire squid to follow me around town.

Check out his interview with The Price of Everything author Eduardo Porter:

Watch the full episode. See more Need To Know.

 

[via PBS's Need to Know]

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The Children’s Book MBA

Portfolio author Jonathan Fields has a great new blog post up on children’s books with powerful lessons for businesspeople…and more pretty pictures than your typical business school textbook. His picks include The Lorax, Where the Wild Things Are, and The Giving Tree.

My additions to the list:

Harold and the Purple Crayon: a powerful primer on innovation with limited resources.

Charlie and the Chocolate Factory: essentially a story of succession planning—who do you recruit to take over your successful confectionary business? Why not run your candidates through a guantlet of on-site performance tests under the guise of a factory tour?

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Teaming Up – New Episode of the Penguin Business Beat

On this month’s episode of the Penguin Business Beat, Courtney Young and Laura Clark talk to business book authors about teamwork in the worlds of sports, business, and writing books. Guests include Paul Assaiante and James Zug, authors of Run to the Roar; Jack Covert of 800-CEO-READ; Stephen Shapiro, author of Personality Poker; Perigee and Prentice Hall Press editor Maria Gagliano; and Portfolio’s publisher and president, Adrian Zackheim. Topics discussed include squash, gambling, financial reporting, and Courtney’s inability to adjust a microphone.

Listen to the current and past episodes here.

Subscribe on iTunes here.

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We have the technology!

The newest episode of the Penguin Business Beat is now live on the Penguin Video and Radio Network:

Do you feel like technology controls your life? Do you get anxious if you spend a day without checking your email or wander out of service range with your iPhone? On this episode of the Business Beat, Laura Clark and Courtney Young look at the role technology plays in business and our lives. Can we wield it to do our will? Or are we actually just slaves to technology? As Wired founding editor Kevin Kelly argues in his new book, What Technology Wants, technology has its own agenda for us, whether we like it or not. But, as he explains in an interview with Courtney, this doesn’t have to be a bad thing. Lisa Gansky, author of The Mesh and a serial entrepreneur, explains how we can make use of one particular new technological development for business gain. Adrian Zackheim, publisher and president of Penguin’s business book imprint, Portfolio, discusses the role technology plays both in the content and the distribution of business books. Jack Covert of 800-CEO-READ shares one of the best books for understanding technological innovation,Crossing the Chasm by Geoffrey Moore. And a friend from Penguin operations stops by to share a book he uses to keep his department running smoothly.

Books featured in this episode:
     

             

To listen, click here.

You can also download the show on iTunes or follow us on Facebook!

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