
As a business book editor, I’m always surprised at the yawning chasm between business theory and its practice. Sure, there’s a lot of hokum out there in the business category, but there are also so many really great ideas for taking the most humble business—a hardware store, a coffee shop, a garage—and making it something truly remarkable. Why hire a consultant to save your business when twenty-five bucks will buy you wisdom from the greatest business minds who ever lived?
That’s why it’s exciting to see a business take a chance and try something new.
[Panera] launched a new nonprofit store here this week that has the same menu as its other 1,400 locations. But the prices are a little different—there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.
Have a sandwich, pay what you want, and do good in the process. Kudos to Panera for going in this direction. I think there’s great potential in this concept, especially at this moment in time, and I wouldn’t be surprised if some of Panera’s competitors quickly jump on the bandwagon.
A young man spoke on his cell phone nearby. “Seriously,” he said. “They don’t charge tax or anything.”
CNSNews: Restaurant Lets You Pay What You Want
(photo courtesy of moriza)