
We’re thrilled to be publishing Bob Lutz’s book Car Guys vs. Bean Counters: The Battle for the Soul of American Business. The Wall Street Journal ran two great excerpts from the book over the weekend.
In the first, Life Lessons from the Car Guy, Lutz discusses leadership at GM throughout the years and why it was so important to him to create a sustainable culture of customer focus and product excellence. He writes:
Where the real work of making a car company successful suddenly turns complex, and where the winners are separated from the losers, is in the long-cycle product development process, where short-term day-to-day metrics and the tabulation of results are meaningless… One of the things I found I had to do was teach the basics of what constitutes a beautiful interior, beautiful paint and superb fits of outside sheet metal. Friday after Friday, I was in one engineering shop or another, surrounded by midlevel engineers, designers and manufacturing execs, going over a future model in tiny detail, showing everyone how the same part looked on an Audi or Lexus (we always had one of each for comparison), then asking why we couldn’t execute it like that, and listening to more or less valid answers.
In the second excerpt, Japan’s Advantage and How the Cadillac Lost Its Shine, Lutz talks about how Japanese car companies gained an edge over Americans and the impact on manufacturing and labor costs. He writes:
When the Japanese car companies began their push into the U.S., they were young, vibrant, small and extremely lean. Meanwhile, the Detroit Three were a good 60 to 70 years old. Many manufacturing facilities had been world class in the 1950s, with benchmark levels of efficiency, but had since been exceeded by the inevitable newer and better... Faced with this environment, General Motors embarked on a series of initiatives to overcome both the perception and reality of the growing import threat. The 1950s and ’60s marked the decline of the “product guy” at GM and the ascendancy of “professional management,” often individuals with a strong financial background.