The Young to Publishing Group hosted a brown bag lunch today about business books with Portfolio’s very own Adrian Zackheim and Will Weisser.
They addressed many aspects of publishing in the business category. Among the topics discussed: the many ways in which the internet is changing how we market books, the importance of packaging a book well, and the advantages of working at a specialized imprint.
Weisser (left) and Zackheim (right) discussing STREET FIGHTERS
The YPG is an initiative of the Association of American Publishers. For more information, check out: www.YoungToPublishing.com
