Posts tagged as:

publishing

Current, Penguin’s new popular science imprint

At long last, I can share the news. The team behind Portfolio is launching a brand-new popular science imprint: Current.
See the whole press release below, and please do share with anyone who might be interested. If you like what Portfolio does with business books, you’re going to love what Current does with science.
In publishing, we [...]

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Portfolio’s current and upcoming books (December edition)

Here’s a rundown of the new hardcover titles Portfolio is publishing between now and March 18th. If you’re a media person interested in a review copy or author interview, please e-mail me at nick.owen@us.penguingroup.com
 
Working for You Isn’t Working for Me:
The Ultimate Guide to Managing Your Boss
By Katherine Crowley and Kathi Elster
www.WorkingForYouIsntWorkingForMe.com
On sale now
 
Maestro:
A Surprising Story About [...]

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The Future of Book Publishing

According to this chart from the NY Times, it’s not good, but compared to other types of media, it could be worse:

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Takin’ Care of Business

The Young to Publishing Group hosted a brown bag lunch today about business books with Portfolio’s very own Adrian Zackheim and Will Weisser.
They addressed many aspects of publishing in the business category.  Among the topics discussed: the many ways in which the internet is changing how we market books, the importance of packaging a book [...]

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The Power of Handselling

We’re encouraged by Motoko Rich’s article in today’s Times about a program at Target stores which successfully handsells novels by relatively unknown authors to hundreds of thousands of Target customers.
Target’s customer relationships are exceptional: They know what their shoppers like, and the reward is strong sales delivered out of a highly selective book section. [...]

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Janet Goldstein’s Publishing Reset program

Here at Portfolio, I’m frequently asked for tips from authors on how to get published, and then for tips on how to market and publicize their books once they succeed. I don’t think anyone has all the answers, but there are certainly best practices to follow, even in today’s fragmented marketplace. I’m always happy to [...]

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